Last Updated: April 18, 2025

1. Introduction

Welcome to Craple! We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how Craple (“we”, “us”, “our”) collects, uses, shares, and protects your personal information when you visit our website https://craple.com (the “Website”), create an account, purchase products (“Products”), or otherwise interact with our services.

By using our Website and services, you agree to the collection and use of your information as described in this policy. This Privacy Policy is part of our overall Terms and Conditions, and interacts with our Shipping Policy and Return & Refund Policy. Please read all these documents carefully.

2. What Personal Information We Collect

We collect information to provide and improve our services and your shopping experience. The types of personal information we may collect include:

  • Personal Identifiers: Your name, email address, phone number, shipping address, and billing address, provided when you create an account, place an order, or contact us.
  • Account Information: If you create an account, your username, password (encrypted), and preferences stored within your account.
  • Transaction Information: Details about the Products you purchase, order history, payment method (type, not full details), and interactions with customer service related to orders.
  • Device and Usage Information: Information about how you access and use our Website, such as your IP address, browser type, operating system, device identifiers, referring URLs, pages visited, time spent on pages, links clicked, and approximate location derived from your IP address.
  • Communication Information: Records of your communications with us, such as emails sent to our customer support team.
  • Important Note on Payment Information: Craple uses trusted third-party payment processors (such as Stripe, PayPal, Razorpay, etc.) to securely handle your payments. We do not directly collect, store, or have access to your full credit card number or bank account details. Your payment information is encrypted and processed directly by these providers according to their own privacy policies and security standards.

3. How We Use Your Information

We use the personal information we collect for the following purposes:

  • Providing Services and Processing Orders: To create and manage your account, process your payments, fulfill your orders, arrange shipping, and handle returns or exchanges according to our policies.
  • Customer Communication: To communicate with you about your orders, respond to your inquiries, send service-related updates (like shipping confirmations), and provide customer support.
  • Improving Our Services: To understand how customers use our Website, analyze trends, gather feedback, improve website functionality, enhance product offerings, and personalize your experience.
  • Marketing and Advertising:
    • To send you promotional emails about new products, special offers, or other information we think you may find interesting (only with your consent where required by law, and you can opt-out at any time).
    • To personalize the content and advertisements you may see on our Website or potentially on other platforms (this may involve using cookies and sharing pseudonymized or aggregated data with advertising partners – see Section 4 and 5).
  • Security and Fraud Prevention: To protect the security of our Website, detect and prevent fraudulent transactions or activities, and ensure the safety of our customers and our business.
  • Legal Compliance: To comply with applicable laws, regulations, legal processes, or governmental requests; resolve disputes; and enforce our Terms and Conditions and other policies.

4. Cookies and Tracking Technologies

We use cookies (small text files placed on your device) and similar tracking technologies (like web beacons or pixels) to operate our Website, enhance user experience, analyze performance, and support our marketing efforts. These technologies help us:

  • Operate Our Site: Enable essential functions like keeping you logged in, maintaining your shopping cart, and processing checkouts.
  • Remember Preferences: Recognize you upon return and remember your settings (e.g., language, region).
  • Analyze Performance: Understand how visitors interact with our Website, which pages are popular, and identify areas for improvement (using tools like Google Analytics).
  • Personalize Content & Advertising: Show you relevant content and advertisements based on your browsing activity and interests.
  • Types of Cookies: We use essential, performance/analytics, functional, and targeting/advertising cookies.
  • Managing Cookies: Most web browsers allow you to control cookies through their settings preferences. You can usually block or delete cookies, but doing so may impair the functionality of our Website or limit your ability to use certain features. You may also be able to opt-out of targeted advertising through industry opt-out programs (like the NAI or DAA).

5. Sharing Your Information

We do not sell your personal information. We may share your information only in the following circumstances:

  • With Service Providers: We share information with third-party companies that perform services on our behalf, such as payment processing (Stripe, PayPal, etc.), order fulfillment and shipping (DHL, FedEx, etc.), email delivery, data analysis (Google Analytics), website hosting, customer service platforms, and marketing/advertising platforms. These providers are contractually obligated to protect your information and use it only for the specific services they provide to us.
  • For Legal Reasons: We may disclose your information if required by law, subpoena, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
  • For Business Transfers: In the event of a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction or proceeding involving all or a portion of our business, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Website of any change in ownership or uses of your personal information.
  • With Advertising and Analytics Partners: We may share technical data (like cookie IDs, IP addresses, device information) or pseudonymized information (like hashed email addresses) with advertising networks and analytics providers to help us measure advertising effectiveness and deliver more relevant ads. This sharing is often managed through cookies and tracking technologies (see Section 4).
  • With Your Consent: We may share your information for other purposes if we have obtained your explicit consent to do so.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria for determining retention periods include:

  • The duration of our relationship with you (e.g., as long as you have an active account or are receiving communications).
  • Our legal obligations (e.g., tax laws requiring retention of transaction records).
  • The need to resolve disputes, enforce agreements, or defend against potential legal claims.

7. Your Rights Over Your Information

Depending on your location, you may have certain rights regarding your personal information. These may include the right to:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request that we correct inaccurate or incomplete information.
  • Deletion: Request that we delete your personal information, subject to certain exceptions (e.g., legal requirements).
  • Restriction: Request that we limit how we process your information in certain circumstances.
  • Portability: Request that we provide your data in a structured, commonly used format, or transfer it to another controller.
  • Objection: Object to our processing of your information, particularly for direct marketing purposes.
  • Withdraw Consent: Withdraw your consent at any time where we rely on consent for processing (e.g., for marketing emails).

You may be able to exercise some rights directly through your account settings. To exercise any of these rights, please contact us using the details in Section 11. We will respond to your request within the timeframe required by applicable law (typically one month).

8. International Data Transfers

Craple is based in India. When you use our Website and services, your personal information may be processed in India and potentially transferred to service providers located in other countries (e.g., where payment processors or cloud hosting servers are located). We take steps to ensure that any such transfers comply with applicable data protection laws and that your information remains protected.

9. Children’s Privacy

Our Website and services are not directed to individuals under the age of 18 (or the age of legal majority in their jurisdiction). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us immediately so we can take steps to delete it.

10. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. If we make significant changes, we will notify you by posting the updated policy on our Website and updating the “Last Updated” date at the top. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us:

Craple
Shop No. 7, Dehradun Road,
Rampur, Roorkee – 247667
Uttarakhand, India

Tel: (+91) 1332 353232
Phone: (+91) 8445323452
Email: contact@craple.com